Elevating a Legacy Brand in the Digital Age

Client: Cactus Watches
Owner: Sheryl Smith

The Challenge:
Sheryl Smith, owner of Cactus Watches, had built a solid business primarily focused on commercial and B2B sales. However, she recognised the need to transition her brand into the digital age. With minimal online presence and limited brand recognition among consumers, Sheryl wanted to create excitement around her products and engage directly with her customer base through e-commerce sales and exclusive product launches.

The Solution:
We provided Sheryl with end-to-end campaign management, from the initial brainstorming of each campaign to execution and detailed reporting. Together, we developed strategies to bring her business into the spotlight. This included taking control of her email marketing (EDMs), setting up e-commerce customer journeys, managing her social media presence, and keeping her website updated and engaging. Our process covered every aspect, from planning exciting product launches and e-commerce sales to tracking performance and optimizing campaigns based on data.

The Results:
Through this comprehensive approach, Cactus Watches successfully reignited interest and engagement with its customers. Exclusive product launches and online sales stirred excitement and increased brand visibility. By handling everything from strategy to execution and reporting, we helped Sheryl build a robust digital presence. Now, her brand is ready to grow even further in the e-commerce space, armed with the insights gained from campaign performance.

Need end-to-end support to elevate your brand? Let us help, like we did for Sheryl at Cactus Watches!